Abelson Odds Takes Innovative Approach To FA Cup Pricing
Abelson Odds is renowned for its pre-match goalscorer system (GPS), which supports clients such as William Hill, Ladbrokes and Coral, with real odds delivered via a single JSON data feed.
However, despite boasting an extensive database of clubs and players, Abelson Odd’s Jeevan Jeyaratnam outlined an innovative strategy for the early rounds of this year’s FA Cup, to appease the betting organisations who “rely on us getting it right”.
He told TotallyGaming.com: “We did Merstham FC v Oxford United in the 1st Round proper; the game was live on BT Sport and so attracted more attention than usual for a game at this level.”
“To ensure we had the best information for Merstham, we emailed the club and the Director sent back a list of stats for the players. This approach doesn’t always work, but generally, we find the clubs at the lower end of the pyramid have far better response rates than the larger clubs.”
“They are more appreciative of the interest and want to make the most of their 90 minutes in the spotlight. This makes our job much easier; I’ve had many a lower Scottish club secretary on the phone or via email confirming player eligibility, or even identity. These little things make a huge difference and give confidence to the high-profile clients we have. After all, they rely on us getting it right.”
Totally Gaming says: As a supplier of betting odds services, it is refreshing to see that they will take the extra step when things ‘become trickier’. In an era where the biggest clubs are turning out weakened teams for half-full stadiums, Abelson Odds is doing their bit to preserve the magic of the FA Cup by providing a strong betting experience throughout the competition
For more information on this or for enquires about the improved and extended GPS service, including bespoke packages and commercials, please get in touch via the contact page.