igamingbusiness: Abelson partners Low6 for PDC darts pool betting apps
Abelson partners Low6 for PDC darts pool betting apps
Sports data provider Abelson Info has agreed a deal to provide darts data to pool betting operator Low6 for two new apps, including the official pool betting app of the Professional Darts Corporation (PDC).
Low6 became the official pool betting partner of the PDC last month, rolling out PDC Picks, a pool betting product launched just ahead of the PDC Darts Home Tour, in which professionals compete remotely.
In PDC Picks, players win points for every match selection they predict correctly with the top player receiving the prize pool from participants’ entry fees.
The data has also been used to expand its Low6 Picks app, which currently features football and horse racing betting.
The supplier offers a pool betting product featuring a simplified betting process, designed to attract a new, younger demographic. It offers its core product as a B2B solution to sports teams, leagues, media businesses and bookmakers, providing shared liquidity across all brands on its network.
“Partnering with Abelson Info has delivered our B2B operators with a top quality darts sports data feed,” Low6 chief marketing officer Josh Turk said. “Our customers demand an accurate and speedy feed to accommodate current and upcoming contest offerings.
“Abelson has lived up to their stellar reputation, providing Low6 with 24/7 customer service – playing an integral role in the successful exponential growth of our user base during this ever-changing environment”.
Abelson’s head of sales, Reuben Thomas said darts has generated significant growth in interest since the PDC launched the Darts Home Tour, one of the few sports events to run as the world deals with the novel coronavirus (Covid-19).
“We are delighted to add Low6 to our extensive list of partners,” Thomas said. “With a dearth of sport due to the pandemic we have seen a surge in demand for our darts products.
“The play at home style darts tournaments have proved hugely popular, our coverage was up four times from the same month last year. It’s one sport that certainly has the capability to transition online and there’s no doubt that the darts audience are hungry for action.”